Airbnb Pricing in Gatlinburg, TN
Great Smoky Mountains tourism drives Gatlinburg's cabin-heavy STR market. October foliage is the biggest demand driver. Oversupply is a growing concern with rapid cabin construction.
63% avg occupancy-2% YoY ADR6 key neighborhoods
Average Nightly Rates in Gatlinburg
Base rates by property type. Adjust for season, events, and amenities.
| Property Type | Avg Rate | This Month |
|---|---|---|
| Studio | $90 | $86 |
| 1 Bedroom | $125 | $119 |
| 2 Bedrooms | $175 | $166 |
| 3 Bedrooms | $250 | $238 |
| 4+ Bedrooms | $380 | $361 |
| Private Room | $55 | $52 |
Seasonal Pricing Trends
Monthly demand multipliers. 1.0x = average, above = high demand.
0.7xJan
0.75xFeb
0.85xMar
0.95xApr
1xMay
1.2xJun
1.25xJul
1.15xAug
1xSep
1.3xOct
0.9xNov
1xDec
High season Average Low season Current month
Events That Affect Pricing
Major events in Gatlinburg that drive short-term rental demand.
Fall Foliage Peak
Oct · Book 30+ days ahead
Smoky Mountain Christmas
Dec · Book 21+ days ahead
4th of July / Midnight Parade
Jul · Book 14+ days ahead
Top Neighborhoods in Gatlinburg
Downtown GatlinburgPigeon ForgeWears ValleySeviervilleCosbyTownsend
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Market Snapshot
- Avg Occupancy
- 63%
- YoY ADR Change
- -2%
- Supply Growth
- +10%
- Season (now)
- 0.95x