Airbnb Pricing in Hilton Head, SC
Hilton Head Island is an upscale family beach and golf destination. RBC Heritage golf tournament in April kickstarts the peak season. Sea Pines and Palmetto Dunes resort properties command the highest rates.
62% avg occupancy+0.5% YoY ADR6 key neighborhoods
High Season — Apr 2026
Demand is 10% above average. Prices should be adjusted upward.
Average Nightly Rates in Hilton Head
Base rates by property type. Adjust for season, events, and amenities.
| Property Type | Avg Rate | This Month |
|---|---|---|
| Studio | $105 | $116 |
| 1 Bedroom | $145 | $160 |
| 2 Bedrooms | $210 | $231 |
| 3 Bedrooms | $300 | $330 |
| 4+ Bedrooms | $450 | $495 |
| Private Room | $65 | $72 |
Seasonal Pricing Trends
Monthly demand multipliers. 1.0x = average, above = high demand.
0.6xJan
0.65xFeb
0.9xMar
1.1xApr
1.15xMay
1.35xJun
1.4xJul
1.25xAug
0.9xSep
0.8xOct
0.65xNov
0.65xDec
High season Average Low season Current month
Events That Affect Pricing
Major events in Hilton Head that drive short-term rental demand.
RBC Heritage (PGA Golf)
Apr · Book 30+ days ahead
Hilton Head Island Seafood Festival
Feb · Book 14+ days ahead
Memorial Day Weekend
May · Book 21+ days ahead
Top Neighborhoods in Hilton Head
Sea PinesPalmetto DunesShipyardForest BeachNorth EndBluffton
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Market Snapshot
- Avg Occupancy
- 62%
- YoY ADR Change
- +0.5%
- Supply Growth
- +4%
- Season (now)
- 1.1x